Vol. 2 No. 1 (2024): Artikel Penelitian

Articles

• Pengaruh Reputasi Merek dan Kesadaran Merek terhadap Loyalitas Konsumen Starbucks

  Reggina Reggina, Dewi Anggraini, Fahmi Sulaiman

  1-12

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  Abstract View: 587 | PDF downloaded: 382 | https://doi.org/10.59696/investasi.v2i1.30

• Kualitas Layanan Dan Nilai Pelanggan Untuk Meningkatkan Loyalitas Pelanggan Di PT. Horti Jaya Lestari

  Fulvia Febria, Elserra Siemin Ciamas, Sutarno Sutarno

  13-21

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  Abstract View: 234 | PDF downloaded: 243 | https://doi.org/10.59696/investasi.v2i1.32

• Pengaruh Kualitas Layanan dan Kualitas Produk terhadap Loyalitas Pelanggan di CV. Grand Grafika

  Evellin Kusidy, Weny Weny, Yuliana Yuliana

  22-30

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  Abstract View: 195 | PDF downloaded: 161 | https://doi.org/10.59696/investasi.v2i1.37

• Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Di PT. Universal Indofood Product

  Evangeline Utomo, Susanto Susanto, Irwansyah Djali, Dewi Anggraini

  31-39

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  Abstract View: 227 | PDF downloaded: 195 | https://doi.org/10.59696/investasi.v2i1.40

• Pengaruh Self Efficacy Dan Locus Of Control Terhadap Komitmen Organisasional Di Fortunate Coffee Cemara Asri

  Bodhi Dharmawan Onggo Law KimHong, Fauzi Fauzi, Lisa Lisa

  40-54

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  Abstract View: 142 | PDF downloaded: 153 | https://doi.org/10.59696/investasi.v2i1.34