IRMAYANTI; RADJAB, Enny; MUHAMMAD SHALEH ZD. Peran Brand Engagement dalam Memediasi Pengaruh User Generated Content dan Brand Trust terhadap Keputusan Pembelian Produk Fashion di Shopee. INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi, [S. l.], v. 4, n. 3, p. 216–225, 2026. DOI: 10.59696/investasi.v4i3.277. Disponível em: https://jurnal.soratekno.co.id/index.php/investasi/article/view/277. Acesso em: 15 sep. 2026.