Pengaruh e-Recruitment dan Reputasi Perusahaan terhadap Minat Melamar Pekerjaan pada Generasi Z
DOI:
https://doi.org/10.59696/investasi.v3i4.214Keywords:
E-Recruitment, Company Reputation, Job Application Interest, Generation ZAbstract
This study aims to analyze the effect of e-recruitment and company reputation on interest in applying for jobs in Generation Z, both partially and simultaneously. The method used is descriptive quantitative with primary data collected through an online questionnaire to 100 respondents drawn using a purposive sampling technique. Data analysis tools used IBM SPSS Statistics 26 through validity and reliability tests, classical assumption tests, and multiple linear regression tests and hypothesis testing (t test, f test, and coefficient of determination). The results showed that e-recruitment and company reputation have a positive and significant effect on the interest in applying for jobs in Generation Z, both partially and simultaneously. This finding emphasizes the importance of considering recruitment factors or schemes and company reputation as one of the strategies to improve the quality of human resources in a company.
References
Achmadi. (2008). Analasis Variabel-variabel yang Mempengaruhi Reputasi Perusahaan untuk Membangun Kepercayaan dan Minat Beli Konsumen. Value Added: Majalah Ekonomi Dan Bisnis, 5(1).
Agustyani, E. M., & Santoso, I. (2020). Analisis Lowongan Pekerjaan Studi Kasus: Portal Lowongan Kerja Jobstreet. Seminar Nasional Official Statistic 2019: Pengembangan Official Statistics Dalam Mendukung Implementasi SDG’s.
Ananda, P. J., & Santosa, A. (2024). Pengaruh E-Recruitment, Media Sosial, dan Employer Branding Terhadap Minat Generasi Z untuk Melamar Pekerjaan. Journal of Business and Halal Industry, 1(3), 1–16. https://economics.pubmedia.id/index.php/jbhi
Barber, A. E. (1998). Recruiting employees: Individual and organizational perspectives. Sage Publications.
Cahyo, I. N., & Waskito, J. (2023). Pengaruh E-Recruitment, Reputasi Perusahaan, dan Persepsi Pencari Pekerjaan terhadap Minat Melamar Kerja (Studi Kasus pada Generasi Z Solo Raya). INFOTECH?: Jurnal Informatika & Teknologi, 4(2), 157–167. https://doi.org/10.37373/infotech.v4i2.558
Cappelli, P. (2001). Making the Most of On-Line Recruiting. Harvard Business Review. https://hbr.org/2001/03/making-the-most-of-on-line-recruiting
Chaeriyah, H., & Halomoan, Y. K. (2024). Pengaruh Online Rekrutmen dan Reputasi Perusahaan terhadap Minat Melamar Pekerjaan pada Generasi Z Pengguna Platform Tiktok di PT. Es Teh Indonesia. JORAPI?: Journal of Research and Publication Innovation, 2(4).
https://jurnal.portalpublikasi.id/index.php/JORAPI/index
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3).
El Ouirdi, M., El Ouirdi, A., Segers, J., & Pais, I. (2016). Technology Adoption in Employee Recruitment: The Case of Social Media in Central and Eastern Europe. Computers in Human Behavior, 57, 240–249. https://doi.org/10.1016/j.chb.2015.12.043
Fomburn, C. J. (1996). Reputation: Realizing value from the corporate image. Harvard Business School Press.
Handi, & Safitri, W. (2023). Pengaruh Reputasi Perusahaan, E-Recruitment, dan Kompensasi terhadap Minat Melamar Kerja di Kabupaten Bekasi. JAMBURA: Jurnal Ilmiah Manajemen Dan Bisnis, 6(1). http://ejurnal.ung.ac.id/index.php/JIMB
Jayabalan, N., Makhbul, Z. K. M., Siang, J. M. L. D., Radzi, N. A. B. H. A., & Anuar, M. A. Bin. (2019). E-Recruitment Technology Adoption among Generation Z Job Seekers. International Journal of Engineering and Advanced Technology, 9(2), 1880–1888.
https://doi.org/10.35940/ijeat.B3065.129219
Mantra, I. G. (2003). Demografi Umum (Edisi 2). Pustaka Belajar.
Permadi, K. D., & Netra, I. G. S. K. (2015). Pengaruh Reputasi, Kompensasi dan Lingkungan Kerja terhadap Minat Melamar Pekerjaan oleh Mahasiswa Universitas Udayana. E-Jurnal Manajemen Unud, 4(10).
Pramuna, R., & Raharja, S. (2013). Dampak Pengungkapan Sumber Daya Manusia terhadap Reputasi Perusahaan. Diponegoro Journal of Accounting, 2, 1–12.
http://ejournal-s1.undip.ac.id/index.php/accounting
Putri, D. E. (2024). Pengaruh Reputasi Perusahaan dan e-rekrutmen terhadap Minat Melamar Pekerjaan (Studi pada Generasi Z di Madiun). SIMBA: Seminar Inovasi Manajemen Bisnis Dan Akuntansi 6.
Rozsa, Z., & Machova, V. (2020). Factors Affecting Job Announcement Competitiveness on Job Listing Websites. Journal of Competitiveness, 12(4), 109–126. https://doi.org/10.7441/joc.2020.04.07
Silva, A. J., & Dias, H. (2022). The Relationship Between Employer Branding, Corporate Reputation and Intention to Apply to a Job Offer. International Journal of Organizational Analysis, 31(8), 1–16. https://doi.org/10.1108/IJOA-01-2022-3129
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Tarigan, J., & Semuel, H. (2015). Pengungkapan Sustainability Report dan Kinerja Keuangan. Jurnal Akuntansi Dan Keuangan, 16(2). https://doi.org/10.9744/jak.16.2.88-101
Wheeler, K., & Mahoney, T. A. (1981). The Expectancy Model in the Analysis of Occupational Preference and Occupational Choice. Journal of Vocational Behavior, 19, 113–122.
Williamson, I. O., Lepak, D. P., & King, J. (2003). The Effect of Company Recruitment Web Site Orientation on Individuals’ Perceptions of Organizational Attractiveness. Journal of Vocational Behavior, 63(2), 242–263. https://doi.org/10.1016/S0001-8791(03)00043-5
Xie, C., Bagozzi, R. P., & Meland, K. V. (2015). The Impact of Reputation and Identity Congruence on Employer Brand Attractiveness. Marketing Intelligence and Planning, 33(2), 124–146. https://doi.org/10.1108/MIP-03-2014-0051
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Anida Shabrina Haq, Kartika Sukmawati
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
